Tag: Marketing

Strategy in data collection is just as important as implementation— Lanre Basamta

By Zion Rufus As it currently sits, for individuals, governments, marketing, advertising,...

MARKETING EDGE on TV hosts Kellogg Tolaram’ s Adenike Owolabi this Wednesday on TVC News DStv Channel 418 at 12:30 PM

By Oghale Mafuru Foremost marketing and advertising television program, MARKETING...

AAAN partners UN-stereotype Alliance to dismantle harmful stereotypes in local ad industry

By Felicia Nwosu In a bid to build an advertising ecosystem devoid of gender bias...

Top female CMO appointments for 2021

By Zion Rufus In 2020, about 47% of all CMO appointments were women, up from 43%...

Experiential experts commend 2021 business outlook

By Felicia Nwosu Professionals in the Experiential Marketers Association of Nigeria...

10 exceptional quotes from Nigeria’s marketing communications experts that led 2021

By Zion Rufus To better understand the sciences as well as arts of marketing and...

MARKETING EDGE celebrates Christmas Funfest amidst pomp & fanfare

By Felicia Nwosu It was fun and entertainment at its best, amidst pomp and fanfare...

Zenith Bank, Int’l Breweries, HIS win most responsible company in Africa at SERAs 2021

Zenith Bank Plc, International Breweries and HIS have emerged as ‘Most Responsible...

11 biggest events and highlights of 2021

By Zion Rufus The pandemic which made 2020 one of the toughest years ever, held...

Meet sponsor of MARKETING EDGE Funfest 2021- FrieslandCampina WAMCO

FrieslandCampinaWAMCO, an affiliate of Royal FrieslandCampina in the Netherlands,...