Tag: Marketing

Partnership, collaboration necessary to drive agency growth

By Abimbola Mohammed Integrated Marketing Communication (IMC) industry experts...

MTN Public Offer oversubscription activates allocation of additional 86.25 million shares

MTN's public offer of 575 million units of shares in Nigeria has recorded an over-subscription...

Ad spend on digital marketing is reversing- Oti Ukubeyinje

By Oghale Mafuru The President of the Association of Digital Marketing Professionals,...

Uwubanmwen, Ajene, Atere, others elected into ADVAN new exco

The commercial director of Biogenerics Limited has been elected as the new President...

Digitisation heralds shift in consumer lifestyle- Experts

By Oghale Mafuru A comprehensive consumer data analysis across all touchpoints...

APCON fellowship will encourage future advertisers – new APCON Fellows

By Felicia Nwosu A journey of a thousand miles, they say, begins with a step,...

Advertising and marketing, key contributors to creative economy – Rotimi Bankole

By Abimbola Mohammed Media planning expert Rotimi Bankole, CEO, SBI Media, the...

Brands should be people centric, not customer centric — Ozone Mbanefo

By Zion Rufus CEO O2 Academy, Ozone Mbanefo has reemphasized the need for brands...

Media audience measurement: Why Brila is not on MPS

On January 19, 2022, Dr. Larry Izamoje was one of 63 people inducted as fellows...

Meet MARKETING EDGE facilitator at Fireside Conversation – Dolapo Otegbayi

Dolapo Otegbayi is the Specialised Nutrition Director at Nigeria’s foremost dairy...