Tag: Marketing

Advertising has been democratized, consumers now wield the power- Experts

By Zion Rufus Consumer sovereignty has evolved beyond just the consumer buying...

CMOs of multinationals shun ADVAN exco leadership

It is a New Year, new dawn and a new transitional journey of leadership for the Advertisers...

Partnership, collaboration necessary to drive agency growth

By Abimbola Mohammed Integrated Marketing Communication (IMC) industry experts...

MTN Public Offer oversubscription activates allocation of additional 86.25 million shares

MTN's public offer of 575 million units of shares in Nigeria has recorded an over-subscription...

Ad spend on digital marketing is reversing- Oti Ukubeyinje

By Oghale Mafuru The President of the Association of Digital Marketing Professionals,...

Uwubanmwen, Ajene, Atere, others elected into ADVAN new exco

The commercial director of Biogenerics Limited has been elected as the new President...

Digitisation heralds shift in consumer lifestyle- Experts

By Oghale Mafuru A comprehensive consumer data analysis across all touchpoints...

APCON fellowship will encourage future advertisers – new APCON Fellows

By Felicia Nwosu A journey of a thousand miles, they say, begins with a step,...

Advertising and marketing, key contributors to creative economy – Rotimi Bankole

By Abimbola Mohammed Media planning expert Rotimi Bankole, CEO, SBI Media, the...

Brands should be people centric, not customer centric — Ozone Mbanefo

By Zion Rufus CEO O2 Academy, Ozone Mbanefo has reemphasized the need for brands...