Tag: Marketing

NIMN to hold Annual Marketing Conference/ AGM in June

By Oghale Mafuru The National Institute of Marketing of Nigeria, NIMN is set to...

Kuda denies customer access to account

Kuda Bank, Nigeria's first mobile-only bank, is currently mired in a financial mess...

Google seeks talented Africans to solve technical challenges on the continent

[audio mp3="https://marketingedge.com.ng/wp-content/uploads/2022/04/NEWS_AUDIO_22_done.mp3"][/audio]   Tech...

Leverage technology, collaboration to repel encroachment – Akinola

By Felicia Nwosu Nengi Akinola, Head, Marketing and Branding at FairMoney, has cautioned...

Behind Sterling Bank’s Easter campaign controversy

By Zion Rufus There are creative concepts that sound fantastic in the boardroom...

Brands build better engagement by digitally tilting towards Gen Z

By Felicia Nwosu Across the globe, the paradigm of interaction between consumers...

Netflix considers cheaper ad-on option to stem subscribers’ loss

Reed Hastings, co-CEO of Netflix has finally announced plans to incorporate ads as...

MARKETING EDGE on TV hosts Sheriff Akinpelu today

By Oghale Mafuru Foremost advertising and marketing television program, MARKETING...

5 Reasons marketing campaigns fail

By Zion Rufus Creating the perfect marketing campaign requires a lot of creativity...

Digital eliminates boundaries between brands and consumers – experts

By Abimbola Mohammed [audio mp3="https://marketingedge.com.ng/wp-content/uploads/2022/04/AUD-20220420-WA0012.mp3"][/audio]   To...