Tag: Marketing

OAAN condemns removal, sell-off of billboard by KASUPDA

By Felicia Nwosu The Outdoor Advertising Association of Nigeria (OAAN) has condemned...

Brewers record 31.17% increase in alcoholic, non-alcoholic drink consumption in Nigeria

By Zion Rufus Nigeria’s largest drink producers, Nigerian Breweries, Guinness...

NIPR and Nollywood have important roles to play in rebranding Nigeria

By Abimbola Mohammed The image of a country is how the external publics see it...

FG to Inaugurate the Lagos-Ibadan expressway in June

The Federal Government is set to Inaugurate Lagos-Ibadan Highway in June. This was...

Saatchi & Saatchi’s legendary New Creators’ Showcase returns

For the last 30 years, Saatchi & Saatchi has presented The New Creators’ Showcase...

Marketers are still perturbed about changing privacy regulations- Survey

By Zion Rufus In the wake of Google’s third party cookie deprecation, a recent...

ASUU strike extension: Decline in  brand perception of State-owned Universities

By Oghale Mafuru Nigerians have expressed disappointment and displeasure over...

Trust is engine that drives client-agency relationship – experts

By Ibidunni Banjoko      The client-agency relationship revolves around trust...

WHO weighs in on targeted advertising, event sponsorship for alcohol marketing

By Zion Rufus The World Health Organisation (WHO) has challenged the use of “sophisticated”...

Guinness strengthens investment in Nigeria with modern headquarters

By Felicia Nwosu Legendary brewer, Guinness Nigeria Plc, a subsidiary of Diageo...