Tag: Marketing

NBCC urges reorganization of Nigeria’s FMCG sector

The Nigerian-British Chamber of Commerce (NBCC) has called for the reorganization...

Jonathan Lee becomes Grey’s Global Chief Strategy/Data Officer

Jonathan Lee has been named Grey’s Global Chief Strategy and Data Officer. The...

10 brand names that have fallen to genericization in Nigeria

By Zion Rufus Genericization has been one of the biggest trepidations brands have...

CMC Connect marks 30 with plans to restructure

By Felicia Nwosu Leading perception management firm, CMC Connect,  has...

Nwanne Di Uto campaign, clarion call for Igbo unity

‘Obu’ro etu mmadu ji gbu agazi na ahu ka’oge ji gbu agizi nor na’anya’,...

Noah’s Ark bags 29 awards, shines as best agency in Nigeria

By Felicia Nwosu Noah’s Ark Communications Limited, Nigeria’s leading creative...

Adron Homes doles N10m worth of fuel to customers

By Ibidunni Banjoko Poised to give back to its present customers and prospective...

McCann London gets second Chief Strategy Officer

McCann London has head-hunted Nusara Chinnaphasaen, a former Saatchi & Saatchi...

DMG names Sean Walsh as Chief Brand Officer, Head of U.S. Operations

DMG Media, the parent company of the Mail Newspapers, MailOnline and DailyMail.com,...

Brand building is not just about advertisements — Aiyesimoju

By Zion Rufus Although advertising has a central role to play in the development...