Tag: Marketing

Top agencies with highest billings in 2021

By Abimbola Mohammed COMvergence, an independent and international research consultancy...

Digital advertising is growing in Nigeria – Babatunde

By Ibidunni Banjoko Dotun Babatunde, Head of Digital Marketing, Olam Nigeria Limited...

Mixed reactions trail Coca-Cola, Jack Daniel’s RTD pre-mixed cocktail

By Zion Rufus Following the debut of the Coca-Cola Company’s ready-to-drink...

First-party data is the new oil of the ad economy- CMO

By Zion Rufus Amid the proposed deprecation of third party cookies, much attention...

Fold 7 wins back Carlsberg Global account

Fold7 has been reappointed as the global agency of record for Carlsberg after it...

WPP appoints Houston as U.S. President

By Abimbola Mohammed WPP has announced the appointment of Michael Houston, global...

Workplace beyond gender

By Henrietta Igbekea In this era of globalization, the modern-day workplace has...

Companies cut marketing budget as downturn bites- Mogbolu

Elizabeth Olagunju Moses Mogbolu, Product Group Manager, Vitafoam Nigeria PLC...

MARKETING EDGE on TV hosts Adedeji today

By Oghale Mafuru Leading brand-centric, advertising, and marketing television...

MIPAN 2022 Patron’s Day holds amid glamour

By Abimbola Mohammed The Media Independent Practitioners Association of Nigeria...