Marketing

Exploring TikTok as effective tool for nation branding

By Davina Nnawuihe   TikTok is a platform that needs no introduction. After...

IAA set to hold 5th Africa Rising Leadership Conference

The International Advertising Association (IAA) Africa and its partners - Google,...

Existing ad agency model in Nigeria has to change- Ozekhome

By Zion Rufus  Largely due to digital transformation and “changing” times,...

ARCON commits to industry reforms despite reactions

By Oghale Mafuru Against the backdrop of the series of reactions following the...

Technological disruption dominates conversation at MARKETING EDGE Summit

By Oghale Mafuru As the world continues to evolve rapidly, occasioned by new tech...

MARKETING EDGE 2022 Summit & Awards holds tomorrow

The much-awaited 2022 edition of the annual National Marketing Stakeholders’ Summit...

WFA, The Drum hunt for next Global Marketer of the Year

To celebrate success, honour and achievements among marketers, the internationally...

Throwback Thursday: Old mobile phone brands

By Abimbola Muhammed Long time ago before the modern Smartphone revolution triggered...

Meet MARKETING EDGE annual awards 2022 sponsor – Rite Foods

Rite Foods Limited, a truly world-class and proudly Nigerian foods and beverages...

ARCON ban on foreign models, VOA will elicit retaliation – Emekekwue

By Felicia Nwosu Against the backdrop of the new Advertising Regulatory Council...