Marketing

MARKETING EDGE on Tv hosts Ighodalo this Wednesday

By Oghale Mafuru Foremost brand-centric, marketing and advertising television...

Effective deployment of DOOH will drive Lagos Smart City Vision – Adegoke

By Oghale Mafuru As the Lagos State government continues to intensify efforts...

Advertising industry inequitable representation in National Awards

By Oghale Mafuru President Muhammadu Buhari in October 11th 2022 conferred National...

Eskimi to host virtual conversation on Metaverse advertising in November

By Zion Rufus Leading Adtech platform Eskimi will be hosting a virtual conversation...

PR stakeholders urge Africans to champion African storytelling at NECCI 2022

Stakeholders in the public relations and media have stated that African story and...

Coca-Cola boosts 2022 global adspend by $4.7 billion

Coca-Cola Co. boosted worldwide ad spending by 12.2% in the first nine months of...

Website Optimisation is a Must for Visibility – Growth Experts

By Oghale Mafuru As e-commerce and virtual economy continues to witness unprecedented...

ARCON warns on exposure of non-vetted digital ad

By Oghale Mafuru In line with the mandate to ensure that all forms of advertising...

Is Africa’s plan for a single currency feasible?

By Zion Rufus When we talk about boosting trade across the African continent,...

Twitter cannot become hellscape – Musk

By Zion Rufus Stating that the platform cannot become a bedlam where people say...