Marketing

Heineken partners Red Bull Racing, signs Verstappen as ambassador

By Oghale Mafuru One of the world’s largest brewing companies, Heineken has announced...

MARKETING EDGE on TV hosts Ogunseye tomorrow

By Oghale Mafuru  Foremost Marketing and advertising television program,...

Nigeria Video on Demand segment projected at $836.1m in 2023

By Oghale Mafuru Amid declining attention span which currently sits at 9 seconds,...

Industry watchers commend ME’s upgraded Newsletter

By Felicia Nwosu, Ibidunni Banjoko and Oghale Mafuru Committed to improving on its...

Global OOH to grow at $47,100.5 million in 2031

By Felicia Nwosu The global Out-Of-Home (OOH) advertising market has been projected...

C-suite resignations continue as more CEOs resign in 2023

By Zion Rufus The exodus of leaders across industries have continued into 2023...

How AI is revolutionising advertising, content creation

By Abimbola Mohammed The continued evolution/revolution of Artificial intelligence...

I see exponential increase in BTL in 2023 – Akindele

By Felicia Nwosu Oyedeji Akindele, Head of Strategy, Abelinis Limited,  has averred...

Low political patronage mars IMC sector

By Abimbola Mohammed For every election year, politicians seek support from citizens...

Advertising should allow for extensive creativity, innovation – Akinpelu

By Abimbola Mohammed Sherif Lanre Akinpelu, Deputy Director, Strategy & Planning,...