Marketing

Coca-Cola to leverage OpenAI’s ChatGPT

By Ibidunni Banjoko Poised to enhance its marketing through Artificial Intelligence...

Wavemaker wins Back Market $50M global media business 

By Abimbola Mohammed  GroupM’s Wavemaker has been appointed as the global media...

Gates acquires stake worth $1bn in Heineken Holdings

By Felicia Nwosu To sustain, strengthen and extend his investment and business tentacles...

ARCON approved 298 Political ads for 2023 General elections

By Oghale Mafuru With all electioneering campaign activities scheduled to end today...

Global PR market size expected to grow $107.05bn in 2023

By Ibidunni Banjoko In 2023, the global Public Relations (PR) market is expected...

Top 5 banks, insurance firms’ media sentiment in Q3 2022

By Felicia Nwosu PPlusMeasurement, a Media Intelligence agency has released a cursory...

Introduce performance metrics in budgeting – Olubodun

By Felicia Nwosu As industry practitioners continue to grapple with the global shrinking...

NPO announces National Ombudsman

The Nigerian Press Organisation (NPO) has taken a bold step to kick-start the new...

Artificial Intelligence is not on the dark side of digital transformation- Insight

By Zion Rufus Addressing growing concerns of professionals on the negative societal...

Meta unveils blue verification badge for Facebook, Instagram at $15

By Abimbola Mohammed In a bid to monetize Facebook and Instagram, Mark Zuckerberg,...