Marketing

OAAN gets acting Vice President

By Felicia Nwosu The Out-of-home Advertising Association of Nigeria, OAAN, has...

Marketing is foundation for industry growth says NIMN President

By Oghale Mafuru  The President of the National Institute of Marketing of Nigeria...

Rising power of entertainment channels to drive brand growth

The shift by internet users towards entertainment content provides opportunities...

50th Anniversary Celebration: AAAN holds fitness walk, donates to charity

As part of activities marking its 50th anniversary celebrations, the Association...

Agu charges professionals on adoption of new technology innovations

By Oghale Mafuru Following the massive disruption caused by technological advancement...

Expertise in problem-solving will impact advertising spend – Mbanefo

By Oghale Mafuru As clients continue to seek ways to optimize limited advertising...

AISOP appraised one year after

By Felicia Nwosu One year and five months after the introduction of the Advertising...

PR thrives on excellence, creativity and wisdom

By Nsikak Daniels "The more creative you are, the more divine you are." - Osho In...

Employ contingency planning strategy to thrive amid change, Raab

By Felicia Nwosu Against the back drop that tomorrow comes with many unexpected...

Oluwasona advocates strategic relationships for beating competition

By Felicia Nwosu Olukayode  Oluwasona, the Chief Executive Officer of 1201 Brandsway...