Marketing

PwC optimizes AI for legal business solutions

By Oghale Mafuru PricewaterhouseCoopers, PwC, a leading professional services...

Mastercard acquires Baffin Bay Networks, strengthens security

By Oghale Mafuru Amid rising concerns over cyber threats especially with e-payment...

Microsoft upgrades its chat GPT with AI video

By Adekemi Familusi Microsoft Open AI has been upgraded with the latest version,...

Edelman UK elevates Spicer as Chief Operating Officer

By Ibidunni Banjoko Edelman UK has promoted Gavin Spicer to the Chief Operating...

iDICE to create 6 million jobs for youths in digital and creative industry

By Odunayo Tajudeen The African Development Bank (AfDB), in collaboration...

Five key consumer trends brands can leverage for impact

Even though COVID-19 is now safely in the rear-view mirror of the global economies,...

Obsession with data could lead marketers astray – Ogunlowo

By Joseph Ekeng Former Creative Director at SO&U Advertising, Chris Ogunlowo...

Unilever Nigeria to exit home care, skin cleansing markets

By Abimbola Mohammed  In a bid to reposition its business and sustain profitability,...

Artificial Intelligence ushers in new era of digital distrust

By Zion Rufus Amid the excitement of technological innovation, the  world has also...

Advertising investment projected to grow slower in Nigeria as inflation surges

By Oghale Mafuru Following the latest report that global media buying business...