Marketing

Amazon partners MTN to challenge Netflix’s dominance of Nigeria’s market

By Joseph Ekeng There is a fierce race for the Nigerian Video streaming market as...

Radisson lists Nigeria, 3 African countries as key markets for growth in 2023

By Joseph Ekeng Radisson Hotel Group, one of the fastest-growing hotel companies...

Weak China sales, low consumer demand to blame for Nike’s profit fall

By Joseph Ekeng United States sportswear giant, Nike, has declared a fall in its...

Unilever attributes strong performance in 2022 to sale of global tea business

By Joseph Ekeng In the last couple of years, Fast Moving Consumer Goods (FMCG) giant...

ADVAN set for 2023 Marketing Masterclass

By Felicia Nwosu In line with its vision of developing and equipping its members...

Buhari signs Copyright Bill into law to protect authors 

By Abimbola Mohammed  The president of the Federal Republic of Nigeria, Muhammadu...

CBN clears air on suspension of Fintech brands

By Felicia Nwosu The Central Bank of Nigeria (CBN) has distanced itself from the...

Meet MARKETING EDGE’s panelist @ IMC Quarterly Virtual Summit – Owolabi

Damilola Owolabi is the Principal Consultant/CEO at The Dami Owolabi Company, (TDOC),...

TV consumption declines as streaming platform rises to 34.3%

By Felicia Nwosu Nielsen, the global leader in audience insights, data and analytics, through...

Dentsu elevates Gibb managing director South Australia

By Ibidunni Banjoko Denstu has promoted group investment director Adele Gibb to...