Marketing

Protesters storm Shell AGM, accuse it of killing the planet

By Felicia Nwosu With the struggle to balance investor pressure to capture profits...

Hamish Nicklin bows out of Dentsu

Come June 2023, Hamish Nicklin would have completed his disengaged from Dentsu UK...

Dangote Refinery holds promise for Nigeria’s cosmetics, detergent brands

By addressing the issue of limited access to vital raw materials, the Dangote refinery...

Showmax prioritizes local content to counter Netflix, Prime Video

By Joseph Ekeng In an era of intensifying competition from streaming giants...

CBN takes eNaira sensitisation drive to UNILAG’s “Law Ladies”

Central Bank of Nigeria (CBN) has taken the sensitisation drive of eNaira to women...

TikTok’s Pulse Premiere to connect creators and advertisers

By Kingsley Odii TikTok, one of the most used social media platforms, has launched...

Google to test generative AI ads as its amps capabilities

By Ibidunni Banjoko In an attempt to catch up to some of its tech competitors in...

Madison blames lack of competence on marketing’s identity crisis

By Felicia Nwosu Christopher Madison, CEO Dentsu Kenya, has revealed that, in today's...

Setting agenda for new Twitter boss

By Olatoyosi Oladapo The change of leadership in Twitter, the popular microblogging...

NATCOMS condemns arrears, urges banks to pay up USSD debt

By Felicia Nwosu To discourage the culture of accumulated unpaid arrears from...