Tag: Marketing

Pandora consolidates media business to Dentsu

By Abimbola Mohammed Pandora, the renowned jewelry brand, has expanded its long-standing...

How Nigerian brands are combining innovation, cultural identity to drive demand

By Seun Johnson Nigeria’s greatest treasure lies in its kaleidoscope of cultures...

Navigating 2025: mediaReachOMD unveils marketing, consumer trends for sustainable growth

By Felicia Nwosu Nigeria’s business and marketing landscape is at a critical...

ADVAN poised to elevate Nigerian Marketing,fostering a more prestigious,future for members

By Felicia Nwosu The Advertisers Association of Nigeria (ADVAN), over the years,...

2025, year of authenticity in PR

By Akonte Ekine Guest Columnist The fields of communications, advertising, and...

Maximizing audience engagement with digital rebranding tactics

By Seun Johnson Rebranding is more than changing brand's logos, tagline or colour...

FAAN MD clarifies N580bn runway upgrade estimate, emphasizes safety of Nigerians

In response to public criticisms and the need to put the record straight, Mrs Olubunmi...

Ledrop Group appoints Emeh as senior brand manager for Glenfiddich, Luc Belaire

By Abimbola Mohammed Ledrop Group, manufacturer of Glenfiddich, William Grant...

Nigeria partners with WIOCC to boost telecoms sector

By Seun Johnson The federal government of Nigeria has initiated a partnership...

Debbie Larry-Izamoje becomes the youngest CEO of Brila Media Group

By Seun Johnson Debbie Larry-Izamoje, the 30-year old daughter of a veteran Sport...