marketing news

Karen Boswell joins M&C Saatchi Group as global CEO for digital growth

M&C Saatchi Group has appointed Karen Boswell as its Global Chief Executive Officer...

PHD elevates Brendan Aiwuyo to assistant manager, Out-of-Home (OOH)

PHD has promoted Brendan Aiwuyo to the position of Assistant Manager, Out-of-Home...

Beyond branding: New demands reshaping CMO role

The Chief Marketing Officer, CMOs  role is facing both evolution and decline as...

Sbu Sitole to Lead 2025 LIA Audio & Radio Jury in Las Vegas

The London International Awards (LIA) will gather top global creatives in Las Vegas...

POS terminal market surges on cashless shift, eyes $40.4 billion by 2033

Point of Sale (POS) terminals market  has continued to surge on cashless shift with strong...

Nigerians to spend over $122 billion in 2025

Nigerian consumers will spend over US\$122.07 billion in 2025, as rising inflation,...

WPP Media Launches Open Intelligence: Industry’s First ‘Large Marketing Model’ Powered by AI

WPP Media, the newly rebranded global media arm of WPP, has just announced the launch...

Another milestone achieved: Firstbank disburses N1bn in one day, through agent credit scheme

Firstmonie Agent Credit Scheme is a FirstBank’s digital lending solution designed...

₦1bn debt: ARCON wields big stick against 9mobile

The Advertising Regulatory Council of Nigeria (ARCON) has announced a full-scale...

Do young creatives still need to work for ad agencies in the age of social media?

By Ralph Tathagata The landscape of advertising and marketing has shifted significantly...