marketing news

MARKETING EDGE ONTV hosts Remi Ogunpitan this Wednesday

This Wednesday, MARKETING EDGE ONTV continues its engaging discussion with creative...

Diageo’s new marketing playbook: Getting more for less without losing the magic

 Every ad dollar counts these days. Yet Diageo, the global drinks powerhouse behind...

Edge Awards: Ilyas Kazeem bags leadership award in marketing

He was trained to calculate pressure, not persuasion; to study molecules, not markets....

WPP clinches $720 million Reckitt Europe media mandate, expanding global momentum

WPP Media has secured a major media partnership with Reckitt, the global health and...

Glo introduces “Take a Guess” to entertain, reward customers

Technology company, Globacom, has launched  "Glo Take A Guess",  an exciting ...

Retail Media set to overtake TV Ad spend as global investment nears $200bn — WARC

The global retail media market is gathering remarkable momentum, with ad investment...

Fintech as growth infrastructure: How Nigeria became Africa’s digital finance powerhouse

From 30% financial inclusion to $543.3 million in revenue — the remarkable rise...

Oti Ukubeyinje warns: “AI can’t sell  trust” as brands chase perfection over authenticity

As artificial intelligence continues to redefine how brands communicate, one of Africa’s...

MultiChoice’s price slash: Strategic pivot or silent plea for survival?

When a family in Lagos walked into a retailer in November 2025 and found a DStv decoder...

Senate orders full ban on sachet alcohol by December 2025

The Nigerian Senate has directed the National Agency for Food and Drug Administration...