marketing news

OAAN urges regulatory harmony as Akinsiku addresses court rulings, OYSAA directive, AI, and industry reforms

The President of the Out of Home Advertising Association of Nigeria OAAN, Sola Akinsiku,...

Algorithm Media Marks 10 Years amidst glitz and glamour, unveiling vision Beyond the Rise

The Oriental Hotel on Victoria Island pulsed with energy on Friday night. Algorithm...

Guinness Nigeria’s quiet revival under Tolaram

In an operating environment defined by inflationary pressure, currency instability,...

Making an idea worth the trouble

Concepts are cheap. Anyone in advertising, PR, or branding knows this. Ideas are...

Digital storytelling platforms market on growth path toward USD 2.11 billion by 2032, says FutureDataStats

The global digital storytelling platforms market is steadily gaining commercial weight...

Prof. Uchenna Uzor unpacks Nigerian consumer loyalty, price sensitivity at TopTrends2026

The early months of 2026 opened with a gathering of Nigeria’s sharpest business...

Investment in people remains key to building next generation of leaders, Adetu says

Seni Adetu, Group CEO, First Primus West Africa, has emphasized that developing the...

UBA appoints Chioma Mang as CEO, Africa 1

United Bank for Africa Group has elevated Chioma Mang to the role of Chief Executive...

Meme culture: is your brand walking toward the mountains?

A lone Adélie penguin waddles away from its colony. It ignores the sea, its mates,...

Relevance must be intentional as experiential marketing evolves – EXMAN President  

Experiential marketing will only remain effective if relevance is deliberate and...