marketing news

Global magazine advertising faces decline despite print loyalty from key industries

The global magazine advertising market, valued at 11.5 billion dollars in 2021, is...

Experts say final quarter could deliver Nigeria’s economic turning point

Nigeria’s economy is gradually regaining momentum, and experts project stronger...

MARKETING EDGE ONTV hosts Demilade Olaosun  this Wednesday

This week, MARKETING EDGE ONTV, Nigeria’s leading television platform for brand...

Consumer Trust is Broken , can brands win it back? –  Olufemi Williams

As consumers grow weary of broken promises, Williams calls on brands to rebuild trust...

Publicis distances itself from Dentsu’s struggles, reaffirms AI-first path

Publicis Groupe has made it clear that its future lies not in absorbing more market...

Global linear TV Ad spend to decline 11.3% by 2026, says WARC

The television advertising landscape is undergoing a significant shift. Linear...

Firstbank launches Firstmonie merchant solution to advance digital payments across Nigeria

FirstBank has launched its FirstMonie Merchant Solution to strengthen digital payments...

Moniepoint launches ‘Made for Your Progress’ campaign with Victor Osimhen as brand ambassador

Moniepoint Microfinance Bank (MFB), one of Nigeria’s fastest-growing financial...

‎Freixe fired over undisclosed romance with subordinate

‎Laurent Freixe, the former CEO of Nestlé, has been hurriedly dismissed by the...

Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panellist – Dr. Omotola

At the 2025 Marketing Edge National Stakeholders’ Summit, one of the voices set...