marketing news

Omnicom–IPG consolidation reshapes the global advertising landscape

The global advertising ecosystem is experiencing a defining shift as Omnicom Group...

Africa’s green economic promise: Business leaders explore climate action, brand resilience

Africa’s path to a resilient and climate smart economy took centre stage at the...

Sahara Group deepens reforestation drive with Gelegele Forest Reserve partnership under Adopt-A-Forest initiative

Sahara Group has expanded its environmental sustainability agenda through a strategic...

Coca-Cola launches first new holiday Cola in five years amid fierce market shake-up

Coca-Cola has introduced a brand-new seasonal soda Holiday Creamy Vanillamarking...

Nigeria’s retail delivery market surges, defies inflation as digital commerce redraws consumer behaviour

Nigeria’s retail delivery market is accelerating at a pace that continues to defy...

NUJ Lagos explores media’s place in Nigeria’s energy future at Annual Press Week

Nigeria’s energy transition, business climate and the evolving duty of the media...

Nigeria’s airlines warn of collapse over multiple taxes

Nigeria’s aviation sector is edging dangerously close to collapse as airlines battle...

MARKETING EDGE ONTV hosts Adeyinka Agunloye today

This Wednesday, MARKETING EDGE ONTV will host Adeyinka Agunloye, Senior Business...

When economy tightens, billboards speak louder: Abunene reframes OOH as the last standing engine of growth

Omo Kingsley Abunene, Vice President of the Out-of-Home Advertising Association...

DStv to offer dual commentary in English and Pidgin for AFCON 2025

DStv has announced that it will introduce dual commentary options in English and...