marketing news

Consumer Trust is Broken , can brands win it back? –  Olufemi Williams

As consumers grow weary of broken promises, Williams calls on brands to rebuild trust...

Publicis distances itself from Dentsu’s struggles, reaffirms AI-first path

Publicis Groupe has made it clear that its future lies not in absorbing more market...

Global linear TV Ad spend to decline 11.3% by 2026, says WARC

The television advertising landscape is undergoing a significant shift. Linear...

Firstbank launches Firstmonie merchant solution to advance digital payments across Nigeria

FirstBank has launched its FirstMonie Merchant Solution to strengthen digital payments...

Moniepoint launches ‘Made for Your Progress’ campaign with Victor Osimhen as brand ambassador

Moniepoint Microfinance Bank (MFB), one of Nigeria’s fastest-growing financial...

‎Freixe fired over undisclosed romance with subordinate

‎Laurent Freixe, the former CEO of Nestlé, has been hurriedly dismissed by the...

Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panellist – Dr. Omotola

At the 2025 Marketing Edge National Stakeholders’ Summit, one of the voices set...

Meet MARKETING EDGE National Stakeholders Summit moderator – Mbanefo

Ozoemena Mbanefo, widely known as Ozone, is a name that resonates with creativity,...

Step out of boardroom, into the trade floor, Dolapo Otegbayi urges brand leaders

Business consultant and commercial strategist Dolapo Otegbayi has called on brand...

WFA CEO, highlights trust as cornerstone of AI-Powered marketing at ADVAN Forum

The 2025 ADVAN CMO Forum lived up to its billing as Nigeria’s premier gathering...