marketing leadership

How Porsche’s Black Mambas campaign redefines purpose marketing

In an era when brands are increasingly expected to stand for something beyond the...

WPP integrates Google Earth AI to bridge gap between digital behaviour and physical reality

WPP has taken a significant step in redefining how brands understand consumers, becoming...

Omnicom wins IBM advertising account in major industry shake-up

IBM has appointed Omnicom Group to oversee its global media planning and buying,...

Why marketers must turn pressure into opportunity

When annual budgets are tightened, confidence usually follows suit. Forecasts are...

EDGE Awards 2025: what the winners tell us about marketing’s next chapter

The EDGE Awards 2025 did more than honour marketing leaders. Instead, it captured...

Recognition for Excellence: Tolu Olanipekun Shines at 2025 Marketing Edge Awards

In a night dedicated to celebrating excellence in brand building and strategic communication,...

Trends vs. truth: why insight still wins over viral FOMO

As of this week, there is a new TikTok trend, meme, or “must-do” social stunt...

Maureen Ifada as Africa’s multi- market strategy driver

In the complex and fast-evolving world of consumer marketing in Africa, few professionals...

Olalekan Fadolapo PhD, FCA, frpa: the iconic industry reformer

Dr. Olalekan Olumuyiwa Fadolapo is the Director General of the Advertising Regulatory...

Omolara Banjoko A Marketing strategist with midas touch

Omolara Banjoko is a dynamic, results-oriented marketing manager with a proven track...