marketing innovation

Global branding agencies market races toward $64.95bn by 2033 as digital identity battles intensify across industries

The global branding agencies market is accelerating into a new expansion phase as...

Wizkid surpasses 19 million spotify listeners, proving endurance of  carefully built global music brand

Nigeria’s Afrobeats export Wizkid has entered a new phase of global influence after...

Empowering mental health: Stanbic IBTC Pension Managers completes landmark renovation in Enugu

Building on its strong track record of community focused interventions, including...

Dentsu’s The Brand Reset makes the case for long-term brand building in the algorithmic era

Dentsu has released a major new research report, The Brand Reset, aimed at restoring...

Omnicom launches Bernbach, a dedicated global agency for Volkswagen

Omnicom Group and Volkswagen have deepened their long-standing partnership with the...

Omnicom wins IBM advertising account in major industry shake-up

IBM has appointed Omnicom Group to oversee its global media planning and buying,...

Ogilvy taps Carol Reed as first Global Chief Innovation Officer

Ogilvy has appointed Carol Reed as its first Global Chief Innovation Officer, marking...

Simplify. Humanise. Unify: The new rules of B2B storytelling

For years, B2B marketing has tried to sound smart. However, in doing so, it lost...

The Marketer’s Playbook for enduring growth

In business, much like in life, success is often seen as the ultimate goal. The accolades,...

Olufemi Oguntamu named judge for the 2025 International Content Marketing Awards UK

Olufemi Oguntamu, Founder and CEO of Penzaarville Africa, has been appointed as a...