Marketing Edge

Power Oil Launches “Certified Healthy, Certified Fit” Movement, Reframes Oil Through Lifestyle Lens

With BBN Season 10, Power Oil, Nigeria’s most trusted cooking oil brand, has unveiled...

Maureen Ifada as Africa’s multi- market strategy driver

In the complex and fast-evolving world of consumer marketing in Africa, few professionals...

Olalekan Fadolapo PhD, FCA, frpa: the iconic industry reformer

Dr. Olalekan Olumuyiwa Fadolapo is the Director General of the Advertising Regulatory...

Why most marketers can’t prove the link between brand and pricing power

For years, advocates of strong brands have argued that they make businesses more...

How marketing builds the pricing power that fuels profits

Growth without profit is no longer praised in the modern economy. Boards, investors,...

Marketers confront escalating waste as programmatic ads losses top $26 billion  

Programmatic advertising, once hailed for its efficiency, now bleeds value at an...

Elizade JAC Motors unveils Taaooma as First-Ever Brand Ambassador, Presents Her with a JAC JS6 SUV

Elizade JAC Motors has announced the appointment of award-winning comedian and content...

Fiona Weeks telling Africa’s stories, one strategy at a time

When Fiona made the decision to leave a career as a journalist in the United States...

Alaba Fagun delivering outstanding stakeholder values and sustainable growth across diverse industries

Mrs. Alaba Fagun stands as a visionary leader and strategic transformation expert...

John E. Ehiguese MBA, MNIPR, FAPRA, arpa exemplary in professionalism and entrepreneurship

John E. Ehiguese (popularly known as JE) is the Founder/CEO of Mediacraft Associates,...