Marketing Edge

December’s attention war: The month brands fight hardest to be heard

December arrives each year with a particular intensity. The streets glow brighter,...

LAIF festival celebrates 20 years of crazy, honours Shobanjo with Icon LAIF award

 The Lagos Marriott Hotel hosted a night of glitz, glamour, and splendor. Bigwigs...

Why marketers must turn pressure into opportunity

When annual budgets are tightened, confidence usually follows suit. Forecasts are...

Industry leaders to explore the future of African creativity, technology, storytelling and global brand impact at LAIF Creative Conference

The Association of Advertising Agencies of Nigeria (AAAN) announced the 2025 LAIF...

CBN cracks down on cheques as Nigeria’s digital finance ecosystem faces deeper scrutiny

 The Central Bank of Nigeria (CBN) has intensified its fight against cheque fraud....

Growth gap: Delayed system upgrades cost brands than migration

 Across boardrooms in every major industry, digital transformation has become the...

Bridging the preparedness gap: are CMOs ready for the AI era?

Artificial Intelligence has moved from theoretical promise to transformative force....

The new content discipline: building trustworthy content in the age of AI

As generative tools become more widespread and production costs continue to drop,...

MTN’s MoMo PSB partners Thunes to expand instant cross-border payments for Nigerians

MoMo Payment Service Bank (MoMo PSB), which is MTN Nigeria’s fintech branch, has...

The future of AI in advertising, through the eyes of the consumer

For years, conversations about the future of advertising focused on technology. Industry...