Tag: Marketing Edge

CBN raises N804.85 billion in OMO auction amid strong investor demand and liquidity surge

The Central Bank of Nigeria (CBN) raised a total of N804.85 billion at its Open Market...

International Breweries rebounds strongly with N35 billion Q1 earnings

International Breweries Plc reported a pre-tax profit of N35.06 billion for the first...

Liverpool FC’s brand revolution

In a world where brand power frequently outranks on-field success, Liverpool FC had...

Meta releases Meta AI as an independent app featuring a social discovery feed

Meta on Tuesday (April 29) released its AI assistant, Meta AI, as an independent...

WPP remains confident amid revenue decline, sees bright future with AI 

 Despite a hard first quarter of 2024, in which revenue fell 5% year on year to...

Tariff pressures threaten ad spending, WPP CEO warns

WPP CEO Mark Read has warned that growing trade tensions and tariffs will “undoubtedly”...

Unilever Nigeria records 65% profit growth in Q1 2025, reports strong start to the year

Unilever Nigeria Plc reported remarkable results for the first quarter of 2025, with...

The unspoken crisis: tariffs, economic uncertainty undermine consumer confidence in Nigeria

In an increasingly linked world, the repercussions of global economic conflicts have...

CAC gives 6-week ultimatum to unregistered businesses

In a move that could shake Nigeria’s informal and digital business ecosystem, the...

World Day for Safety & Health: Leveraging Marketing for Workplace

World Day for Safety and Health at Work, commemorated on April 28th, is more than...