WFA, the World Federation of Advertisers, recently, has revealed that global brands...
AI arrived promising better planning, easier purchasing, and smooth reporting. Companies...
Marketers often fall into the trap of applying a "Gen Z vibe" to every campaign....
Meta's consideration of acquiring PlayAI, a voice cloning startup, signals more than...
In the past, brands used social media as a digital billboard, hoping for likes and...
The Advertising Regulatory Council of Nigeria (ARCON) is gearing up to host the third...
Considering Nigeria's fast-evolving technology landscape and disruptive business...
Halfway through 2025, what are the trends that are working despite all the predictions,...
In an age where authenticity reigns, brands clinging to glossy perfection face being...
Franklin Ozekhome, co-founder of brand innovation studio Maskvrade, has declared...
