Marketing Edge

When shade sells: The quiet power of backhanded marketing

There’s a specific type of compliment that goes sideways. While it appears to be...

From loyalty to relevance: How Gen Z is redefining brand choice

 Historically, reaching the status of a “default brand” was the peak of marketing...

Adobe vs Affinity: The quiet revolt in creative software

 For years, Adobe not only dominated creative software but also defined it. Photoshop...

‎How Life Beer ignited season celebration, collective renewal in Eastern Nigeria

‎Across cultures, the Christmas tree has long symbolised life, renewal, hope, and...

The New Year doesn’t need predictions. It needs better questions

The marketing industry has a strong affinity for predictions. Every new year brings...

Power Oil converts social listening into high-impact festive brand experience

Power Oil has closed the year with a compelling example of insight-led brand activation. ...

What the year took from us, and what it gave back to marketing

 The year did not come softly. It did not seek authorization. Instead, it took what...

The logo redesigns that defined the year and the ones that didn’t need to

 For many years, logos have served as the most consistent elements in brand storytelling....

Agencies embrace bold rebrands to signal strategic evolution in 2025

 The year 2025 saw significant rebranding activity across advertising, marketing...

Major mergers that reshaped industries in 2025

 The year 2025 marked the dramatic return of the mega-merger. Global deal-making...