Marketing Edge

‎Coca-Cola cuts its carbon footprints with new packaging option

 Coca-Cola HBC has partnered with DS Smith and packaging machinery company Krones....

TASTY TOM AND DE RICA unveil millionaire splash promo

Caraway Africa Nigeria Limited has kicked off the Millionaire Splash Promo with two...

The evergreen laws of marketing: Timeless quotes that still shape the future

Marketing often feels fleeting in a world where innovation moves faster than memory....

Media practitioners embrace tax reform as opportunity for industry growth in 2026

 Media and advertising professionals in Nigeria view the country's new tax reforms...

ADVAN Needs Prayers – ARCON DG speaks on conflicting court judgments over OOH Regulation

Dr. Olalekan Fadolapo, Director General of the Advertising Regulatory Council of...

JLR faces design crossroads as Gerry McGovern exits after two decades

When a design titan steps aside after more than two decades of influence, the ripple...

Discipline: The new data advantage

 Server racks hum quietly in corporate basements. Spreadsheets gather dust in forgotten...

MIPAN 2026 BOS highlights tax reforms and digital opportunities in marketing communications

 The Media Independent Practitioner Association of Nigeria (MIPAN) convened industry...

Guerrilla marketing in Nigeria: The high-risk, high-reward gambit for the 2025 festive season

On a crowded Lagos street, a flash mob bursts into synchronized dance. Chalk art...

The premier marketing strategies of 2025

The year 2025 has shown the global marketing industry that attention is no longer...