Marketing Edge

Marketing wants talent, talent has options

 The marketing industry is hiring again. The question is whether it remembers how...

Big tech’s addiction problem just got a price tag

A California jury has ruled against Meta and Google in what is being called a landmark...

How FirstBank is driving sustainability for business growth

 In Nigeria's evolving business landscape, Environmental, Social, and Governance...

WorldStage to present Nigeria’s Macroeconomic Outlook 2026 on Thursday

World Stage Limited (WorldStage), a Nigerian based research and technology driven...

ISP consolidation hits Nigeria: Legend Internet and Spectranet announce landmark merger

Legend Internet, Nigeria’s first publicly listed internet service provider, announced...

The difference between campaigns people see and campaigns people can’t stop talking about

Nobody wakes up wanting to see your ad. They wake up wanting to feel something, learn...

Why supply security matters more than prices stability in 2026

Between February 23 and March 16, 2026, Nigerian petrol prices increased 39.5 percent,...

When geography becomes leverage: What the Strait of Hormuz crisis means for Nigerian businesses

 On February 28, 2026, military conflict involving the United States, Israel, and...

When $83 billion can’t buy what consumers won’t use

On march 18, 2026, Meta announced it would shut down Horizon Worlds, the virtual...

Your brand doesn’t have visibility problem, it has ‘why should I care’ problem

Nigerian marketers spend millions ensuring their brands are seen. Billboard placements...