Marketing Edge

Lafarge Africa Plc premieres “Beyond Buildings” Campaign

Lafarge Africa Plc, a building solutions company and manufacturer of premium building...

Dentsu Nigeria condoles With Marketing Edge over passing of Publisher, John Ajayi

Dentsu Nigeria commiserated with the entire management and staff of Marketing Edge...

itel SUPER 26 Ultra Wins “Best Curved Display and AI-Powered Smartphone of the Year” at the 2025 Nigeria Technology Awards

itel has once again reinforced its leadership in accessible innovation with the itel...

‎MARKETING EDGE announces the passing of its Founder and Publisher, Mr. John Ajayi

‎MARKETING EDGE, Nigeria’s leading brand and marketing communications publication,...

Abimbola Mohammed wins best story on youth empowerment at 4th Nestle media awards

Abimbola Mohammed, a respected brand analyst and content writer, has won the Best...

Inside the Netflix vs Paramount battle for Warner Bros

Hollywood has consistently embraced sequels. However, the industry has seldom encountered...

‎Consumers will be full of paradoxes in 2026 – Dentsu report

‎Dentsu Creative’s 2026 trends report has shown that marketers would be facing...

‎Adesanya is the new director of sales at FrieslandCampina WAMCO

‎Nigeria's leading dairy brand FrieslandCampina WAMCO Plc has appointed Olusanya...

Empathy is the strategy. Everything else is execution

 Over the past decade, corporations have increased their advertising volumes. They...

The new growth equation: Why successful brands are learning to do more by owning less

For decades, brand expansion followed a predictable script: expand aggressively,...