Tag: Marketing Edge

PZ Cussons bounces back with N5.54bn profit

PZ Cussons Nigeria Plc has bounced back into profit, posting a profit after tax of...

Deck Culture Shift: why Gen Z creatives want speed, style and flexibility

PowerPoint was the go-to solution for pitches, presentations, and compelling narratives...

You asked. Did they listen?

You don’t need a fresh campaign for certain businesses. It is imperative that they...

AI-powered creativity or creative crisis?

AI isn't just arriving in the creative sector in 2025; it's here now. From Drake's...

Bacardí shakes up global creative review with new agency picks

In a significant move within the spirits industry, Bacardí Limited announced the...

Beyond demographics: Why psychographic profiling is the future of targeted marketing

In an era where marketers no longer define consumers by age, gender, or income alone,...

Cannes Lions: a history of controversies

The recent scandal involving Brazilian agency DM9, which lost its Grand Prix after...

Cannes Lions 2025: Juror gives inside perspective on what it takes to win

Every year, the Cannes Lions International Festival of Creativity gathers the world’s...

Why DM9 lost its Cannes Lions grand prix: A cautionary tale for the creative industry

For DM9, the 2025 Cannes Lions International Festival of Creativity was supposed...

Young consumers, premium beer drive shift in global alcohol trends – Report

International Wines and Spirits Record (IWSR) Bevtrac consumer tracker in its new...