Marketing Edge

Power Oil converts social listening into high-impact festive brand experience

Power Oil has closed the year with a compelling example of insight-led brand activation. ...

What the year took from us, and what it gave back to marketing

 The year did not come softly. It did not seek authorization. Instead, it took what...

The logo redesigns that defined the year and the ones that didn’t need to

 For many years, logos have served as the most consistent elements in brand storytelling....

Agencies embrace bold rebrands to signal strategic evolution in 2025

 The year 2025 saw significant rebranding activity across advertising, marketing...

Major mergers that reshaped industries in 2025

 The year 2025 marked the dramatic return of the mega-merger. Global deal-making...

Key executive appointments that shaped business leadership in 2025

The year 2025 witnessed unprecedented movement in executive suites across industries...

The technology shifts redefining marketing in 2026

Over the past decade, technology has frequently promised rapid transformation. However,...

Google bets on power, not just processors

 When Google announced its agreement to acquire Intersect Power for approximately...

When brands let Christmas speak for itself

Christmas advertising often lacks subtlety. Each year, social media feeds overflow...

More than a monument: How Lagos is turning culture into a tourism economy

There was no mistaking this for just another public artwork when the white-clad Eyo...