Marketing Edge

When Apple picks a rival’s AI: What the Gemini partnership really signals

 In a surprising development for both Silicon Valley and the global technology sector,...

MARKETING EDGE founder, John Ajayi, honoured as burial rites commence with Requiem Mass

Activities marking the burial of the late John Ajayi, Founder, Publisher and Editor-in-Chief...

AI doesn’t create intelligent enterprises, people do

 The urgency to become “AI-driven” has assumed a recognizable form. Organizations...

Breaking consumers out of autopilot

Consumers no longer choose brands in numerous categories. Instead, they are simply...

The risk of change in a counterfeit-sensitive market

In recent weeks, discussions around Hollandia Yogurt have taken an unsettling turn....

George Eniola: Building brand trust through strategy, consistency and cultural context

There is a question that has shaped George Eniola Yetunde Olajumoke's career, one...

Why customer experience breaks the moment it becomes a technology project

Customer experience almost always begins with good intentions. Leadership teams notice...

Urgency is often insecurity in disguise

Every January, the industry slips into anxiety. Declarations pile up on timelines....

Women of Impact: Celebrating female leaders who shaped Nigeria’s marketing communications industry in 2025

Nigeria's integrated marketing communications landscape has undergone a remarkable...

Dufil Prima Foods reinforces commitment to Care with Yuletide outreach to the vulnerable

Dufil Prima Foods Plc, makers of Indomie, has reinforced its commitment to care and...