Marketing Edge

MARKETING EDGE Publisher endorses new book “Winning  with Strategic Communications.”

In a business ecosystem where unpredictability reigns supreme, companies are often...

The heart of a giant: putting you first

In the sphere of banking, where numbers often take centre stage, FirstBank has over...

Every customer interaction builds or destroys your brand, Salvador advises business owners

Damola Richard Salvador, CEO and Lead Strategist at Digisplash, a content-led, integrated...

Industry professionals debate AI’s impact on agencies, future of compensation models

Will the rise of artificial intelligence push brands to shift more marketing functions...

MARKETING EDGE ONTV hosts Akonte Ekine this Wednesday

This week, MARKETING EDGE on TV is featuring Akonte Ekine, a seasoned public...

Why we seek Glo partnership – Army Signals school commandant

The Commandant of the Nigerian Army School of Signals (NASS), Major General Kennedy...

Experts project heavy year-end advertising, Say 2026 hinges on policies

Some experts in Nigeria’s integrated marketing communications sector project a...

AI marketing and borderless loyalty

 Artificial intelligence has moved far beyond being a business buzzword. It now...

SKOT Communications launches Academy to shape Global Storytellers

SKOT Communications, a global strategic communications consultancy, has launched...

Sahara Leaders Named in African Energy Chamber’s ‘20 Under 40’ Rising Stars List

Sahara Group, a leading international energy and infrastructure conglomerate, is...