Marketing Edge

OpenAI eyes Pinterest as it deepens its push into visual AI and commerce

OpenAI is allegedly considering the acquisition of Pinterest. If this is realized,...

What readers cared about most in 2025: MARKETING EDGE’s top stories

Looking back at 2025, the stories that captured readers' attention reveal a year...

Flutterwave acquires Mono to strengthen data and open-banking capabilities

Flutterwave’s discreet acquisition of Mono, Nigeria’s premier open-banking infrastructure...

MARKETING EDGE ONTV hosts Obembe Oluwatosin this Wednesday

As part of its sustained commitment to thoughtful, forward-looking industry discourse,...

After the out-of-office ends: What returning to work really feels like

The holiday season is over and emails have returned. Meetings, deadlines, and courteous...

When shade sells: The quiet power of backhanded marketing

There’s a specific type of compliment that goes sideways. While it appears to be...

From loyalty to relevance: How Gen Z is redefining brand choice

 Historically, reaching the status of a “default brand” was the peak of marketing...

Adobe vs Affinity: The quiet revolt in creative software

 For years, Adobe not only dominated creative software but also defined it. Photoshop...

‎How Life Beer ignited season celebration, collective renewal in Eastern Nigeria

‎Across cultures, the Christmas tree has long symbolised life, renewal, hope, and...

The New Year doesn’t need predictions. It needs better questions

The marketing industry has a strong affinity for predictions. Every new year brings...