Tag: Marketing Edge

Nigeria Relaunches NATEP, Eyes $1 Trillion Global Outsourcing Market with Alaro City & Itana Deal

The Federal Ministry of Industry, Trade and Investment has announced the relaunch...

Building authentic connections to win across generations

Globally today, there is an overwhelming fear as consumer behavior shifts rapidly...

Meet MARKETING EDGE 2025 Q2 Virtual Summit Speaker – Bamigbaiye-Elatuyi

A towering figure in Nigeria’s marketing and corporate leadership landscape, Dr...

YouTube sustains position as top company in TV viewership, maintains the top share

Digital streaming continues to reshape the media landscape, and YouTube is leading...

Beyond the cookie jar: An Oreo masterclass in building ubiquitous brand power

In bustling kitchens and bright cafés around the world, including Nigeria’s fast-developing...

The unseen revolution: Conversational commerce and the future of buying in Nigeria

In Nigeria’s thriving digital ecosystem in 2025, a subtle yet deeply disruptive...

The Roar beyond the stadium: sports marketing in the age of experiential

In the thrilling world of sports, where emotion is currency and loyalty is earned,...

Apple fought off $2bn in app store fraud in 2024

Behind your favourite applications, behind the continuous scroll of icons and downloads,...

MTN honoured into Brand Africa’s Hall of Fame in recognition of Pan-African impact

MTN Group has announced its induction into the inaugural Brand Africa Hall of Fame,...

Unlocking Nigeria’s next growth frontier in tier 2 and tier 3 cities

In the dynamic fabric of Nigeria’s growing economy, Lagos is often portrayed as...