Marketing Edge

The new content discipline: building trustworthy content in the age of AI

As generative tools become more widespread and production costs continue to drop,...

MTN’s MoMo PSB partners Thunes to expand instant cross-border payments for Nigerians

MoMo Payment Service Bank (MoMo PSB), which is MTN Nigeria’s fintech branch, has...

The future of AI in advertising, through the eyes of the consumer

For years, conversations about the future of advertising focused on technology. Industry...

How ‘table for one’ turned loneliness into luxury

Dining alone in Nigeria once carried an unspoken stigma. Restaurants existed for...

AI’s growing role in reshaping Nigeria’s advertising industry

 Slashing budgets and increasing expectations have been constant enemies in Nigeria’s...

OAAN and its members remain committed to operating within legal boundaries – Sola Akinsinku

Sola Akinsiku, President of the Out of Home Advertising Association of Nigeria (OAAN)...

The growing risk of Africa’s missing CMO–CFO intelligence

Every year in North America and Europe, industry groups publish detailed studies...

Mark Read named chairman Kantar Media

Mark Read has been appointed chairman of Kantar Media, the data and audience measurement...

EU clears Omnicom-IPG mega merger: What the deal means for global advertising

In a landmark ruling that may reshape the competitive environment of international...

Beyond clicks and creatives: Why performance-driven creatives are becoming the new power hire in modern marketing

For years, marketing teams treated performance specialists and creatives as two separate...