Marketing Edge

Trends vs. truth: why insight still wins over viral FOMO

As of this week, there is a new TikTok trend, meme, or “must-do” social stunt...

MIPAN charts course for industry excellence as president rallies Members for collective growth at 25th AGM

Media Independent Practitioners Association of Nigeria (MIPAN) stakeholders reaffirm...

‘Winning with Strategic Communications’ set to bridge the gap between theory, practice

Top-performing Global Business Communications Strategist and Thought Leader, Godfrey...

MARKETING EDGE ONTV hosts Akonte Ekine this Wednesday

MARKETING EDGE ONTV will feature Akonte Ekine this Wednesday for the concluding part...

Credibility is currency: how brands win in sensitive categories

Attention, clicks, and a smart campaign in most sectors may drive revenue. However,...

Trust goes viral: how FinTech turned security into a marketing masterstroke

The majority of fintechs only discuss features that are hidden behind apps or press...

Marketing Edge Summit 2025: Why This Year’s Gathering Matters More Than Ever

For over a decade, the Marketing Edge National Marketing Stakeholders’ Summit has...

Why marketing defines who wins and who disappears

When people discuss successful firms, they frequently refer to innovation, leadership,...

How charities are turning creators into catalysts for change

For many years, consumer brands such as fashion labels, tech startups, and cosmetics...

How brands are finally waking up to podcast advertising

Podcasts have quietly evolved from a niche pastime into one of today’s most influential...