market analysis

‎NAFDAC alerts consumers on circulation of counterfeit Cowbell Milk in Nigeria

‎Following a piece of information shared with it, the National Agency for Food...

Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panelist – Sam Onyemelukwe

Sam Onyemelukwe, widely known as Samo, is one of Africa’s most influential voices...

Mad Stars conference lifts the lid on brainrot & unpredictability

While AI is a focus of interest at MAD STARS 2025, other technological dimensions...

Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panelist – Dare Art Alade

Dare Art Alade, popularly known as Darey, stands at the intersection of creativity,...

Insight at the Edges: How African Researchers are Advancing the Continent with Research and Data

Research in Africa is undergoing a quiet revolution, and it has become a powerful...

Mastercard picks WPP Media to lead global media strategy, ends partnership with Carat

Mastercard has appointed WPP Media as its new global media agency, taking charge...

‎Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panelist – Odugbemi

Few figures embody the spirit of African storytelling as profoundly as Femi Odugbemi....

‎Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panelist – Awopetu

Great leaders are not just defined by the roles they occupy, but by the impact they...

‎Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panelist – Ogunpitan

‎For over forty years, Remi Ogunpitan has led from the front, commanding deep expertise...

How brands are reinventing strategies to drive growth and build lasting connections

Amid a slow economy and cautious consumer spending, many brands are struggling to...