Tag: Kantar

WFA, Kantar unveil new framework for sustainable marketing by 2030

By Felicia Nwosu The World Federation of Advertisers (WFA), in collaboration with...

Inclusion as catalyst for transforming businesses

By Felicia Nwosu Inclusion is no longer just a buzzword; it is a transformative...

Global food trends reshape consumer preferences, Kantar unveils strategic insights

By Felicia Nwosu Kantar’s Worldpanel division has shed light on evolving global...

Ipsos explores potential acquisition of Kantar media

By Felicia Nwosu Ipsos, a global leader in market research, has confirmed that...

Kantar announces winners of creative effectiveness awards 2024

Kantar, the world’s leading marketing data and analytics company, reveals the winners...

Kantar wins 2023 UK Company of the Year Award

Global data analytics consulting firm Kantar, has been awarded UK Company of the...

Essence of marketing is creation of strong brands to serve humanity – Nsarkoh

Yaw Nsarkoh, the Executive Vice President (EVP) of Unilever Ghana and Nigeria, has...

Kantar reveals Coca-Cola most chosen brand of the decade

By Zion Rufus Following a ten-year analysis of consumer shopping behavior to identify...

TV advertising embraces digital in Kantar’s Creative Effectiveness Awards 2022

“Be the standout swift” ad from Martell, Nigeria, cinches 2nd place in the global...

Kantar’s media trends and predictions 2022

Focused on five key areas, Kantar experts predict a range of shifts for the industry...