Tag: IMC

Where are the OOH creative specialists?

Over the years, the OOH landscape in Africa and most especially in Nigeria has witnessed...

How creativity is changing in a mobile first-era and why it matters to marketers

At a D&AD Festival fringe event hosted by Facebook, jury members discussed how...

Meet Marketing Edge Summit Panelist

KAYODE EBATAMEHI An accomplished professional and business leader, Kayode Ebatamehi...

PR must evolve to remain relevant, says Ajene-Ayere

She leads arguably one of Nigeria’s biggest PR agencies, but Uche Ajene-Ayere,...

MIPAN holds 2019 Patrons’ Day, advocates networking

The Media Independent Practitioners Association of Nigeria (MIPAN) has held its 2019...

OAAN holds AGM to reposition and set new agenda for industry

The need for strategic repositioning of the Out-Of-Home industry in Nigeria will...

Declining GDP: Recession looms amid poor consumer purchasing power, say IMC Experts

Stakeholders in the Integrated Marketing Communications, IMC, have expressed fear...

Breaking through the binge: How TV ads drive show discovery

Today’s advertisers and content providers must navigate a rapidly expanding entertainment...

Admen express optimism over Q2 performance

Practitioners under the auspices of the Advertising Agencies Association of Nigeria,...

Why we are setting agenda for Buhari’s next level govt. – IMC Experts

As preparations for the inauguration of President Muhammadu Buhari for a second term...