Feature stories

No longer just likes

In the past, brands used social media as a digital billboard, hoping for likes and...

Q-commerce: the new brand visibility frontier

The rules of trade are evolving quickly. Welcome to the Quick Commerce (Q-commerce)...

Why global non-alcoholic beer market is on upward trend

A trend is taking off across the beverage markets around the world. Consumers are...

We’re not just selling products anymore, we’re selling relatability, values, and vibes – Lola Marcus

Products  do not matter much  anymore, as relatability, values, and vibes are the...

Navigating the privacy paradox in a digital world

 Consumers in today’s changing digital ecosystem need personalized journeys. These...

The AI revolution: marketing’s practical ROI beyond the hype

 Artificial Intelligence (AI) now dominates marketing conversations. Initially,...

The Invisible Ingredient: How Brands Build Trust Through Uncompromising Food Safety

Today marks World Food Safety Day. This global event sheds light on a vital reality....

Leveraging data, authenticity as winning formula for retail’s resurgence

Retail across Africa is quietly but unmistakably transforming. From street stores...

MARKETING EDGE reschedules 2025 Q2 Quarterly Virtual Summit to June 13

MARKETING EDGE 2025 Q2 Quarterly Virtual Summit  has been rescheduled to Friday,...

Karen Boswell joins M&C Saatchi Group as global CEO for digital growth

M&C Saatchi Group has appointed Karen Boswell as its Global Chief Executive Officer...