Experiential marketing

Netflix eyes surge in ad revenue, posts 16% annual growth

Netflix announced plans to double its advertising revenue, revealing in a letter...

Feyi Olubodun inspires marketers to turn numbers into human stories at EXMAN BES

Marketers must look beyond dashboards and see the human truths hidden within data...

Godfrey Adejumoh takes helm at Diageo as Head of Corporate Relations for West and Central Africa

Godfrey Adejumoh  has taken  helm at Diageo as Head of Corporate Relations for...

Blending innovation with empathy: Victoria Abiola-Ajayi champions AI in emotional branding

In a world where technology often feels impersonal, Victoria Abiola-Ajayi, the Group...

EXMAN awards 2025: celebrating brilliance, boldness, and the business of experience

It was a night of glitz, glamour, and industry pride. Nigeria’s top experiential...

Reimagining Marketing: Storytelling, Tech, and Human Connection Converge

The advertising industry stands at a crossroads. Here, technology and creativity...

Inside the pulse of experiential marketing: a brandlife limited story

As a social media manager, the weekend was the best time to explore the worldwide...

MARKETING EDGE ONTV hosts Ayodeji Razaq, today

 Today, MARKETING EDGE ONTV hosts Ayodeji Razaq, CEO of Red Media Africa. He will,...

Do young creatives still need to work for ad agencies in the age of social media?

By Ralph Tathagata The landscape of advertising and marketing has shifted significantly...

The Roar beyond the stadium: sports marketing in the age of experiential

In the thrilling world of sports, where emotion is currency and loyalty is earned,...