Email marketing

Kingsley James urges industry reform, push for local production to strengthen marketing sector

Kingsley James, Managing Director and Chief Executive Officer of Indoor Design and...

IPG slashes 2,400 roles in 2025 as Omnicom acquisition nears decision point

Interpublic Group (IPG) cut its global headcount by 2,400 employees in the first...

Marketing without the middleman

For more than a decade, brands expanded their reach by relying on social media, ad...

The attention tax: are you spending your brand equity wisely?

In today’s hyper-connected world, attention is a limited resource, and companies...

Essence of automation in B2B email marketing

By Zion Rufus B2B marketers use automation software to automate monotonous tasks...

Digital marketing strategies and email marketing

  By Zion Rufus Digital dependence has grown superficially. Marketers...