digital privacy

WhatsApp begins username reservations ahead of phone-number-free messaging rollout

WhatsApp has opened reservations for usernames, a new feature that will let users...

Data protection crackdown: Temu faces Nigeria data probe

Nigeria’s Data Protection Commission, NDPC, opened a formal investigation into...

Why marketers must still prepare for a choice-driven future

For years, marketers have braced themselves for the “cookiepocalypse.” Google...

Why global non-alcoholic beer market is on upward trend

A trend is taking off across the beverage markets around the world. Consumers are...

We’re not just selling products anymore, we’re selling relatability, values, and vibes – Lola Marcus

Products  do not matter much  anymore, as relatability, values, and vibes are the...

Navigating the privacy paradox in a digital world

 Consumers in today’s changing digital ecosystem need personalized journeys. These...

The ethical grey areas and the consumer conspiracy corner

So, we’ve all been there, correct? You casually mention needing new running shoes,...