Digital Media

Netflix nearly doubles ad commitments as streaming advertising goes mainstream

Netflix has closed its 2026 upfront advertising season with a result that signals...

Google zero is here and publishers are finally fighting back

For years, blocking Google was unthinkable, now it is no longer. In 2024, Nilay...

MTN Launches OneTV to Expand Digital Entertainment Access Through Flexible Viewing Models

MTN Group has begun rolling out MTN One TV, a digital entertainment platform the...

YouTube surpasses Netflix in average daily viewing time

YouTube has overtaken Netflix in average daily viewing time globally, marking a milestone...

X bets on video to bring commentary to life in latest update

X has launched a new feature called "React with Video," allowing users to respond...

Rise of social search and AI prompts brands to rethink digital strategy

As artificial intelligence continues to evolve, the search landscape is shifting...

President Tinubu tasks social media influencers on fostering unity with their tools and expertise

President Bola Ahmed Tinubu on Friday called on young Nigerians in the digital media...

YouTube sustains position as top company in TV viewership, maintains the top share

Digital streaming continues to reshape the media landscape, and YouTube is leading...

Heineken unveils global campaign urging consumers to get social offline

Heineken launched a global campaign promoting real-life socialization. This campaign...

All Seasons Media, Popimedia to host 2nd Ad-Tech Academy in Nigeria

Popimedia in conjunction with All Seasons Media is set to host the second Ad-Tech...