Digital Marketing

Brands, Events, and History

Sorry brands. Product benefits and USPs alone will no longer be sufficient in...

The underrated skill every modern marketer needs: cultural listening

 Amid the rush around AI dashboards, performance analytics, and precise targeting,...

Baba Awopetu leads MARKETING EDGE 2025 National Marketing Stakeholders’ Summit, alongside other industry icons

In a bold move to shape the future of marketing across Africa and beyond, MARKETING...

LinkedIn appoints Heather Freeland as first chief brand officer

 LinkedIn has appointed Heather Freeland as its first Chief Brand Officer. This...

Rising digital investments to drive content marketing toward $2 trillion valuation by 2032

The global race for consumer attention is rewriting the rules of marketing. Fueled...

Decoding digital consumers: the four layers of behaviour every marketer must master

The internet has changed the way people think, feel, and buy things. Once upon a...

Elizade JAC Motors unveils Taaooma as First-Ever Brand Ambassador, Presents Her with a JAC JS6 SUV

Elizade JAC Motors has announced the appointment of award-winning comedian and content...

Fiona Weeks telling Africa’s stories, one strategy at a time

When Fiona made the decision to leave a career as a journalist in the United States...

Nigeria is strong in creativity but low in data adoption and integration – Xpark360 boss

Michael Emelieze is the managing director of Xpark360. In this interview with MARKETING...

Constant Innovation, Challenges of Business Growth Ignited My Passion for Marketing – Babatunde Badmus

Babatunde Badmus is the team lead at SparkSomething, a digital marketing solutions...