Tag: digital advertising

US digital ad market to grow 15% in 2021 and cross $200bn in 2022

Digital ad spending in the United States' advertising industry will exceed the $200bn...

Digital advertising – a bug, a reality or myth?

Before now, incorporating digital into brands’ ad campaigns used to be done with...

Driving marketing Transformation at Speed through social Media

Marketing transformation has been on the agenda of nearly every CMO. Marketers realize...

Digital marketing strategies and email marketing

  By Zion Rufus Digital dependence has grown superficially. Marketers...

The influence of digital advertising and transparency

By Zion Rufus Advertising and marketing industry leaders have sparked outrage...

YouTube steps into e-commerce, launches First 24-hours feature for video analytics

  Online video-sharing platform YouTube looks to be venturing into the e-commerce...

Reinventing video advertising for the age of attention

Digital advertising is at a crossroads. We’ve come this far based on the enthusiasm...

Expert tasks advertising practitioners on digitalisation

As digitalisation continues to sweep through the advertising landscape, and as 5G...

Facebook deploys brand safety tools to pacify cautious advertisers

Looking to dial back advertisers’ brand safety concerns, Facebook has begun rolling...

Digital advertising turns 25 – Happy Birthday

Fax machines, saving files on SyQuest disks, video cassette recorders, My Little...