Tag: Creative

Loeries finalists show creative excellence is thriving during pandemic

The Loeries finalists have been announced for 2021 and the finalists demonstrate...

Steve Babaeko unveiled as Outstanding Creative Personality of the Decade

By Zion Rufus Chief Creativity Officer /CEO, X3M Ideas and President of the Association...

Tolulope Medebem: This new cap surely fits

  It was yet another historic moment for the articulate, brilliant, and go-getting...

News Analysis: Why brands should ensure cultural sensitivity in advertising campaigns

By Zion Rufus Today, the global economy has forced brands to adapt their marketing...

Absolut Vodka appoints Ogilvy as new global creative agency

Ogilvy has been appointed as the global creative agency...

APCON, AAAN move to resolve pitch fee challenges in the industry

By Zion Rufus Feelers emanating from the Nigerian marketing and advertising eco...

Omnicom Group remains MTN’s global agency partner

Four years after an epochal global pitch, the second pitch process, which began in...

Why has beer advertising lost its bottle?

It used to be said that people didn’t drink the beer, “they drank the advertising”....

Cannes introduces new Lions for 2020

Cannes Lions International Festival of Creativity has announced a new award, the...

Cannes opens entries for 2020 guest speakers

 Poised to bring industry’s most important issues to life with talks, debates...