corporate leadership

How Nigerian music brands turns global fame into equity that lasts

Nigerian music  brand is no longer just a sound. It has become a thriving ecosystem...

Same house, different hustle: The silent war of rivalry sister brands in Nigerian market

In Nigeria’s fiercely contested consumer market, rival brands do not always fight...

WARC global ad forecast Q2 2025: Sector growth slows as trade tensions loom

WARC now projects global advertising expenditure to rise by 6.2% in 2025, reaching...

Samuel Ayetutu emerges as Lagos NIPR Chairman, Comfort Nwankwo elected into Council

Samuel Ayetutu has  emerged as Lagos NIPR Chairman following the recent election...

Publicis to spearhead Mars’ global media vision

Publicis has secured the mandate to spearhead Mars’ global media vision as WPP...

Who killed the WPP mojo?

It didn’t happen overnight. Instead, it was a gradual process. This became very...

Mark Read to step down as WPP CEO after three decades of service

In a landmark leadership transition, Mark Read, Chief Executive Officer of global...

Folake Ani-Mumuney: Timeless Titan, Trailblazer, and Trusted Torchbearer

Some people pass through life quietly; others leave behind footprints so deep that...