Tag: Consumer Insight

Experiential marketing: The next stage for storytelling

5 minutes read |
Published 5 years ago

Intermarketing’s Simon Long spins a yarn about why brands that are living their...

6 ways to earn consumer trust in untrusting era

4 minutes read |
Published 5 years ago

Trust has always been an important part of brand-consumer relationships; without...

Engage consumers with smaller ideas or patterns, Prof. Ogbechie tells brand owners

2 minutes read |
Published 5 years ago

Professor of Strategic Management at Lagos Business School, Pan-Atlantic University,...

Consumer insight is a critical success factor for brands – Kalu

2 minutes read |
Published 6 years ago

Brand and marketing expert, Ikechukwu Kalu has said that consumer insight and sufficient...