Coca-cola

How Nigerian music brands turns global fame into equity that lasts

Nigerian music  brand is no longer just a sound. It has become a thriving ecosystem...

Coca-Cola, Tyla aim at Gen Zs with ‘enjoy the moment’ campaign

In a bold move to continuously connect with Generation Z amid the digital noise of...

 Sprite breaks the mold with bold new tea fusion for summer

Sprite breaks the mold with bold new tea fusion for summer. The brand  is shaking...

WPP renews global marketing partnership with Coca-Cola

WPP has reaffirmed its stronghold over Coca-Cola’s global marketing business, securing...

The lemon-lime overtake: when Sprite’s spark challenged the cola-crown

For decades, the frothy battlefield of global drinks has been mirrored by the titanic...

Coca-Cola brings back ‘Share a Coke’ to rekindle real-life connections

By Felicia Nwosu Coca-Cola has reintroduced its beloved ‘Share a Coke’ campaign,...

Coca-Cola expands green footprint with new plastic recycling hub in Lagos

By Felicia Nwosu Coca-Cola Nigeria has opened a packaging collection hub in Apapa,...

Coca-Cola chases nostalgia with new Orange Cream soda

By Felicia Nwosu Coca-Cola is taking a nostalgic turn with its latest beverage...

Coca-Cola revises environmental goals amid scrutiny

By Felicia Nwosu Coca-Cola has responded to criticism surrounding adjustments...

Pepsi set to dislodge Coca-Cola by market value – Wall Street analysts

By Ralph Tathagata Coca-Cola's long held top spot as the biggest U.S. beverage company...