Tag: Campaign

5 Reasons marketing campaigns fail

By Zion Rufus Creating the perfect marketing campaign requires a lot of creativity...

How global brands use trendjacking to birth iconic advertising campaigns

By Zion Rufus In recent years we have seen brands jump on the bandwagon of trendjacking....

Campaign announces judging panel for Women Leading Change Awards 2022

Campaign’s Women Leading Change Awards has announced the judges for the Asia-Pacific...

FirstBank rewards customers in its Visa Gold Cashback Campaign

In furtherance of its appreciation of customers, whilst promoting the adoption of...

Rising heat on end-to-end encryption, UK hires M&C Saatchi in publicity attack on Meta

By Zion Rufus The long standing concern on the cons of end-to-end encryption is...

Burna Boy electrifies FirstBank DecemberIssaVybe Campaign with sterling performance

By Gbenga Bada, Sampson Unamka Grammy award winner Burna Boy electrified fans at...

MTN’s ‘we move’ campaign wins LAIF, ADVAN 2021 awards

By Ibiduni Banjoko The foremost telecommunications company, MTN Nigeria's "We Move"...

Coca-Cola kicks off festive countdown, returns iconic Christmas Truck Tour

The world-famous Coca-Cola Christmas Truck Tour is already making grand entries into major...

Diageo to promote responsible drinking with Know When To Stop campaign

Brewery giant, Diageo has unveiled “Know When to Stop”, a global campaign designed...

Eyeconic Media Limited brings Schweppes to life in new campaign

By Felicia Nwosu Today, Nigeria advertising industry, OOH especially, is taking...