Tag: Branding

Okonjo-Iweala, Abudu make Forbes ‘World’s 100 Most Powerful Women’ in 2023

By Ibidunni Banjoko Forbes, the renowned US business magazine, has unveiled its...

Dentsu report forecasts 4.6% global ad spend growth in 2024

By Oluwaseyi Lawal Dentsu has predicted a mid-single-digit growth of 4.6%...

National Advertising Conference kicks off today with Fireside chat 

By Abimbola Mohammed The much anticipated National Advertising Conference,...

Young entrepreneurs to maximize social media in brands promotion

By Seun Johnson Considering the unrestricted access to social media and...

Yahoo adds AI to its DSP to improve data visualization

By Felicia Nwosu Yahoo, the multinational technology company, has announced that,...

Nigeria to spend $2bn to lay fibre optics cable

By Ralph Tathagata Bosun Tijani, Nigeria's Minister of Communications, Innovation...

Spotify to cut off 1,500 employees in recent round of layoffs

By Oluwaseyi Lawal On Monday, music streaming giant Spotify revealed plans...

GroupM foresees end of year growth in global advertising market

By Felicia Nwosu Global advertising is closing on a positive note for 2023...

LCAN advocates coaching model that will resonate with African narrative

By Felicia Nwosu The Life Coaches Association of Nigeria (LCAN) has held the fifth...

Surge in demand for sales, marketing professionals – report

By Joseph Ekeng In response to the challenging economic conditions in...