Tag: Branding

New research counters economists’ views on loss of jobs with adoption of AI

By Seun Johnson A new research published by the European Central Bank...

MARKETING EDGE faults NIMN’s false claims on breach of Act, demands apology

MARKETING EDGE, Nigeria's authoritative marketing and advertising publication, has...

Omnicom leads net new media biz

By Felicia Nwosu Global leading advertising giants, Omnicom's and Publicis' media...

Ogilvy elevates Bregeault to executive creative director in Paris

By Ibidunni Banjoko Ogilvy has recently promoted Benjamin Bregeault, a seasoned...

Glitz, glamour as MTN, Terra Seasoning, others win big at ADVAN Awards

By Felicia Nwosu  It was a dazzling evening of celebrating value in marketing,...

X risks losing $75m advertising revenue before end of year

By Kingsley Odii Recently, it was reported by the New York Times that Elon Musk's...

KFC appoints Wall as UK and Ireland marketing director

By Oluwaseyi Lawal KFC UK & Ireland has announced that Kate Wall,...

TikTok parent company, ByteDance, announces mass layoffs

By Oluwaseyi Lawal TikTok parent company, ByteDance, has announced intention...

Digital financial crime skyrockets in Nigeria, fund recovery difficult

By Seun Johnson With the exponential growth of digital payment market...

Cardoso unveils economic blueprint in maiden CBN Governor speech

By Joseph Ekeng In a landmark policy address at the Chartered Institute...