Tag: Branding

PHD appoints Tambyrajah as Global Chief Experience Officer

By Abimbola Mohammed  PHD has named Rohan Tambyrajah its first Global...

Nigeria’s PR faces hurdles of public trust amid quackery – Ali-Balogun

By Felicia Nwosu Nkechi Ali-Balogun, Principal Consultant at NECCI CONSULTING,...

Advertisers estimate 33% increase in ROI amid shaky confidence

By Felicia Nwosu A recent report from Advertiser Perceptions and Claravine reveals...

Mountain Dew unveils new identity to embrace its root, heritage

By Felicia Nwosu Mountain Dew is set to introduce a refreshed visual identity...

Coca-Cola records Q3 2024 results, leverages tech tools to drive innovation

By Ralph Tathagata The Coca-Cola Company has reported third quarter 2024 results...

TikTok records 488 million downloads in first half of 2024

By Seun Johnson The video-sharing app TikTok has hit a significant record of 488.2...

Driving long-term performance with customer lifetime value

By Felicia Nwosu In an era of rapid technological disruption, brands have found...

Tinubu’s reforms hold promise for Fintech industry

By Seun Johnson Despite the significant challenges faced by many startups, President...

Business managers grapple with budget flexibility in turbulent economy – experts

By Abimbola Mohammed In a recent address to business managers with profit &...

Nigeria collaborates with Sweden to strengthen digital economy

By Seun Johnson The Federal Government has formed a collaboration with the Swedish...