Tag: Branding

Diageo partners with ecoSPIRITS to offer products in refillable vessels across 18 markets

By Ralph Tathagata To explore the viability of reusable packaging and distribution,...

Nigerian PR industry braces for transformative 2024, aligns with global trends

By Oluwaseyi Lawal As the global Public Relations (PR) market continues...

New Coca-Cola commercial unveils diverse beverage portfolio

By Anietie Udoh In a groundbreaking move, Coca-Cola is set to launch...

Leo Burnett epitomises cultural ethos of the founder – Babatunde

By Felicia Nwosu Babatunde Shobanjo, Head of Business/ Chief Operating Officer...

Afere projects culture, context to shape IMC this year

By Felicia Nwosu Akinola Afere, Director, Client Services at Kantar (Insights...

Segun Ogunsanya retires as Airtel Africa appoints new CEO

By Ralph Tathagata Segun Ogunsanya has retired as the Chief Executive Officer (CEO)...

INMA surpasses growth expectations in 2023

By Oluwaseyi Lawal The International News Media Association (INMA) has...

Major highlights in IMC market in 2023

By Abimbola Mohammed The year 2023 may have come and gone, yet, its memories...

NDPC issues code of conduct as guide for professionalism

By Felicia Nwosu Ahead of its scheduled enforcement in 2024, the Nigeria Data...

Nigeria’s smartphone market to grow by 6.34%

By Oluwaseyi Lawal  The Nigerian smartphone market is expected to grow...