Tag: Branding

PayPal set to cut 25 000 jobs amid AI adoption

By Ralph Tathagata PayPal Holdings Inc says it's ready to cut about 2,500...

MARKETING EDGE on TV hosts Emokpaire tomorrow

By Felicia Nwosu This week, Industry Conversation, a segment on MARKETING EDGE...

Harnessing the power of storytelling in tech marketing

By Oluwaseyi Lawal In the bustling tech landscape, grabbing attention...

Coca-Cola introduces label-less Sprite bottles to boost recycling efforts

By Joseph Ekeng In a pioneering move aimed at enhancing recycling...

Leveraging sponsorship as catalytic tool for fostering engagement

By Felicia Nwosu Future-thinking and innovative brands have continued to leverage...

Beverage brands must build cultural relevance to stay ahead – experts

By Abimbola Mohammed As technology evolves continually so are businesses following...

How generative AI is changing the face of marketing

By Oluwaseyi Lawal The marketing landscape undergoes frequent transformations,...

Global spend on video content will rise to $247bn this year – report

By Felicia Nwosu Ampere, in its analytics-based predictions for this year, projects...

SBI Media expands with dynamic SMW internship programme

By Ralph Tathagata SBI Media Group, a leading player in the advertising industry,...

WPP merges BCW and Hill & Knowlton, creates comms giant

By Ibidunni Banjoko WPP, the global advertising and marketing giant, has announced...