Tag: Branding

We want to deepen our identity within IMC ecosystem – Akinsiku

By Felicia Nwosu Sola Akinsiku, President of the Out-of-Home Advertising Association...

Publicis renames octopus group as Publicis Pro in B2B agency shift

By Oluwaseyi Lawal Publicis Groupe EMEA has rebranded Octopus Group, now known...

Expert tasks influencer marketers on latest trends, practices

By Abimbola Mohammed Sarah Penny, Content & Research Director at lnfluencer...

Pernod Ricard expands portfolio in alcohol-free category

By Ralph Tathagata Pernod Ricard has embarked on a brand extension that will create...

Divergent views trail Google’s phasing out of third-party cookies

By Felicia Nwosu As industry players brace up for the latest pivotal shift that...

How B2B marketers can integrate Generative AI

By Oluwaseyi Lawal In the rapidly evolving landscape of B2B marketing,...

FBN overtakes GTB as most capitalized bank in Nigeria

By Amos Oladele With the market value of FBN Holdings, the parent company...

Brands invested over $1 billion on TikTok in Q4

By Abimbola Mohammed Investment in the media and entertainment sectors in the...

How MultiChoice empowers Nigerian youth through creative investment

By Ralph Tathagata As global populations age, Africa remains a bastion of youthful...

NBC initiates recycling banks to tackle plastic waste crisis

By Felicia Nwosu The Nigerian Bottling Company Ltd has initiated a neighbourhood-based...