Tag: Branding

AB InBev loses $1.4bn over partnership with transgender influencer

By Ralph Tathagata Following the protracted backlash to its brief partnership...

Bigi unveils new TVC celebrating Unbreakable Naija Spirit

Bigi, the award-winning carbonated soft drink brand under Rite Foods Limited just...

Nestle Nigeria loses N104bn in 2023, worries about going concern status

By Ralph Tathagata The year ended 2023 has witnessed a whopping loss before tax...

BCW and H&K unveil second round of Burson leadership appointments

By Oluwaseyi Lawal BCW and Hill & Knowlton have unveiled their second...

Immersive innovations making waves in PR industry in 2024

By Ibidunni Banjoko The public relations (PR) industry has experienced a significant...

Strong brands come out better in times of adversity – Dan Oseman

By Felicia Nwosu Dan Oseman, Chief Growth Officer, West East & Central Africa,...

From viral videos to taxation: Nigeria’s struggle to regulate digital creativity

By Joseph Ekeng In the bustling landscape of Nigeria’s digital realm,...

WPP sees modest growth in full-year 2023 revenue, announces AI strategy

By Ibidunni Banjoko WPP, one of the world's largest advertising and marketing...

Nigeria’s telecom market size to surpass $9billion

By Seun Johnson The Nigerian telecom market size has been estimated to reach 9.9...

PayPal names Geoff Seeley as CMO

By Oluwaseyi Lawal PayPal has named Geoff Seeley as its Chief Marketing Officer,...