Branding

Budweiser FIFA World Cup campaign features Nigeria

By Oghale Mafuru Ahead of the FIFA World cup billed to hold in Qatar, Budweiser,...

Expert advocates more black representation at Cannes

By Oghale Mafuru Peter Ukhurebor, Founder of Black at Cannes, a Neo-African organization,...

Understanding brand’s lifecycle will strengthen lifespan – Agu

By Felicia Nwosu Emmanuel Agu, the Group Marketing Director of Jotna Nig.  Ltd...

Nigerian organisations don’t budget for PR measurement, evaluation – Ayaosi

By Ibidunni Banjoko Austin Ayaosi, Lead Analyst at BrandImpact Consulting said...

MARKETING EDGE on TV hosts Mbanefo this Wednesday

By Oghale Mafuru Foremost brand-centric and advertising television program, MARKETING...

BUA Chairman donates 10bn Security Support Fund

Leading Nigerian Businessman, Industrialist and Philanthropist, Abdul Samad Rabiu,...

Technology implementation will stimulate economic growth -Adelusi

By Abimbola Mohammed Femi Adelusi, President Media Independent Practitioners Association...

Amusan: the next new big brand to reckon with

By Felicia Nwosu Tobi Amusan, Nigeria’s latest world record breaker in Commonwealth...

The unsung heroes of distribution channel

By Felicia Nwosu It is often said that the channel of distribution is never complete...

Perception mgmt and travails of two presidential spokespersons

By Tunde Animasaun The build-up to the 2023 elections will reach a crescendo next...