Tag: Branding

Sports marketing: Tool for connecting with consumers’ passion-points 

By Felicia Nwosu In recent times, round the globe, soccer has become the golden...

Environmental responsiveness of brands in waste management

By Oghale Mafuru Waste management, especially plastic wastes, has been a huge...

Dual Life is the new superpower

It takes a hero to recognize another hero. So just know you aren’t reading this...

Maltina thrills consumers as ‘School Games’ ends in Lagos

It was fun, glitz and glamour with excitement as the concluding part of the second...

How brands can avoid culturally flammable ideas

By Dr. Martina Olbertova Flammable ideas; they are everywhere these days. We see...

Cristiano Ronaldo’s gesture costs Coca-Cola $4billion market value

Cristiano Ronaldo's gesture towards Coca-Cola during Portugal vs Hungary press conference...

Auto firms may pay up to £115tr in compensation over mis-sold cars

Some of the world’s biggest car manufacturers have found themselves in a £115tr...

Celebrating Amber @1

"This is the Lord’s doing; it is marvellous in our eyes." A year ago, you landed...

Brand equity is an intangible that’s worth real money

When the original Arthur Andersen shuttered in 2002 after facing a criminal indictment...

Coca-Cola is distinctively positioned to stay ahead of competition – Gbolahan Sanni

Coca-Cola Nigeria is an equitable and resilient brand whose futuristic goal-oriented...