Tag: Branding

Using the power of storytelling to sell your brand

By Abimbola Mohammed It's tradition when we meet someone for the first time we...

Nigeria’s continuing growth lies in its people – Titilola Adedeji, Amber Energy Drinks boss

MS Titilola Adedeji is a serial entrepreneur with interests in FMCG, real estate,...

Why we Launched Amber Energy Drink, says Lola Adedeji, General Manager, Amber Energy Drink Ltd

Despite the general lull occasioned by the recent lockdowns on the national economy...

GSK, Novartis partner to support scientific research into genetic diversity in Africa

As part of commitment to aiding the health sector, two giant multinational pharmaceutical...

KIA Motors plans major brand re-launch for local market, unveils new logo in Nigeria next week

Sequel to the recent global new corporate logo and global brand slogan change, KIA...

What do you consider when choosing a brand name?

By Abimbola Mohammed For every person that wants to establish a brand, considering...

SAB set to contest constitutionality of alcohol sales re-ban in court

Following the re-ban of the sales, production and distribution of alcohol in South...

Building stronger bonds with your customers during and after COVID-19

Branding has evolved and organizations are facing a lot of new challenges in managing...

You cannot brand your way to good reputation – Boye Adefila

Boye Adefila is a marketing coach and PR expert. The MD/CEO of Down-to-Earth Marketing...

What makes an ad iconic?

Epic Games released a familiar-looking ad in August. The maker of the video game...