Branding

Embrace disruption to drive success in a changing world, Awani charges marketers

By Kingsley Odii The Vice President, Marketing and Strategist at Terragon, Osaregua...

Marketers need to adapt proactive measures – Elatuyi

By Oluwaseyi Lawal The Marketing Director, Sub-saharan Africa for Pladis Global,...

Leveraging OOH media to boost tourism marketing

By Felicia Nwosu Tourism, no doubt, remains one of the most important industries...

MARKETING EDGE is now a phenomenon –Mbanefo

By Felicia Nwosu The Managing Director/ Chief Executive Officer (CEO) of New Crystal...

TikTok fined $379M for GDPR violations, ordered to revamp DPP

By Kingsley Odii TikTok, the popular video-sharing platform, has been fined $379...

Telecom investments in Nigeria hit $77bn – NCC

By Ibidunni Banjoko The Executive Vice-Chairman of Nigerian Communications Commission,...

Acquisition of talents and its daunting challenge in PR Industry

By Seun Johnson Just like any other profession, the issue of talents acquisition...

PR: The MARKETING EDGE experience

By Nsikak Daniels "Without labour, nothing prospers." - Sophocles In all facets...

MARKETING EDGE Awards holds tomorrow

By Felicia Nwosu The MARKETING EDGE Brands & Advertising Excellence Awards is...

Adapt to dynamic business environment to achieve set goals, Moroke urges marketers

By Felicia Nwosu  Ivan Moroke, CEO of Kantar Insight Division, South Africa,...