Tag: Branding

LOMA holds maiden edition, recognises outstanding achievements in Nigeria’s OOH

By Felicia Nwosu It was a historic moment and celebration of excellence,...

Ilebaye declared winner BBNaija Season 8

By Abimbola Mohammed The biggest reality TV show in Africa, Big Brother Naija (BBN)...

BUA Cement crashes ex-factory cement prices to N3,500/bag

Effective October 2, 2023, an ex-factory 50kg bag of BUA Cement will be sold at N3...

SON calls for standardized products to promote economic growth

By Felicia Nwosu Director-General, Standards Organisation of Nigeria (SON),...

Manufacturers decry N272bn unsold goods as inflation bites

By Ibidunni Banjoko The manufacturing sector has decried the surging inflation rate...

POV trend goes viral: Influencer marketing’s new secret weapon

By Oluwaseyi Lawal The point-of-view (POV) trend is taking influencer marketing...

From moves to rewards: Desperados’ Dance Club App redefines the party scene in Nigeria

Are you a party enthusiast who loves dancing the night away? If so, Desperados, the...

Former MTN Nigeria CEO in $1 million severance pay battle

By Joseph Ekeng In a high-stakes legal showdown, former CEO of Smile Communications,...

Public relations market expected to reach $149.44 billion in 2026

By Felicia Nwosu Recent report released by Open PR World Wide has revealed in...

Depreciation of naira threatens survival of Nigeria’s largest breweries

By Joseph Ekeng Nigeria's brewing industry, a vital player in the nation's...