Tag: Branding

Nigerian fintech brands in fierce battle for BBN winner’s N120 million prize

By Joseph Ekeng In the aftermath of Ilebaye Odimiya’s triumph as the...

Asaba goes agog as OAAN holds 38th AGM in grand style

By Felicia Nwosu The city of Asaba, the Delta State capital, will go agog as stakeholders...

Terra Seasoning Cube wins coveted “Best Marketing Campaign of the Year 2023”

Terra Seasoning Cube's recently launched campaign, "Unwrap Joy, Unleash Taste," has...

Leveraging Augmented Reality advertising to enhance customer experience

By Oluwaseyi Lawal In the dynamic landscape of digital marketing, staying ahead...

The impact of colours on children’s purchasing decisions

By Kingsley Odii Colour plays a significant role in marketing and packaging, as...

Nigeria’s economy to grow at low 2.9 percent in 2023 – World Bank

By Felicia Nwosu As the world continues to strive for survival under the prevailing...

U.S. 2024 political ad spend to hit $10bn -report

By Felicia Nwosu As the build-up of next year's United States of America's political...

How Arla Dano’s “No Limits” TV commercial continues to evoke endless possibilities

With a bold and motivational tagline of "Go For It" in the TV commercial of Arla...

Unilever Nigeria, Bridges Outcomes and Wecyclers partner to tackle plastic waste

By Kingsley Odii Unilever Nigeria has joined forces with Bridges Outcomes Partnerships...

Tijani reveals ambitious strategic vision for Nigeria’s digital future: 2023-2027

By Joseph Ekeng In a groundbreaking move, Bosun Tijani, the Minister of...